Monday, March 4, 2013

Write a brief for the Blue Bird

Creative briefs.
The age old debate continues.

How long.
How much.
How less.
What to include. And exclude.

Agencies have come up with patented formats.
The ACD brief. The Postcard brief. The elevator brief. The 123 brief.

The Blue Bird tweeting every morning has inspired me to create briefs which are a tweet long.

Simplify, cut, slice, dice till we have the length of a tweet.
Can even #hashtag a unique term or promise that we believe has currency for creative inspiration.

Worth a try.
Even if it is for ourselves.

Maybe we template it as The Blue Bird Brief.

No comments:

Post a Comment